Industry News

ORG joins list of specialized licensees

Surfersvillage Global Surf News, 11 March, 2010 : - - Body Glove International welcomes The Outdoor Recreation Group to its list of specialized licensees. The new licensee is charged with developing a breakthrough line of backpacks, luggage, totes and accessories for the discriminating outdoor, water/extreme sports markets.

Billy Meistrell, son of Body Glove’s late founder Bill Meistrell, describes this venture as “long overdue and responsible for a lot of buzz about the new line’s potential.  Body Glove has been reinventing itself while remaining true to our roots since the 1950’s.  The Outdoor Recreation Group sets the industry standard for quality, creativity and incorporating new technologies into key products. 

They just get it!”  Billy believes that the Outdoor Recreation Group is the “perfect partner to make Body Glove important in this category.”

“We were thrilled at the opportunity to collaborate with an authentic brand like Body Glove,” says Richard Pyles, General Manager of the Outdoor Recreation Group’s Body Glove Division.  “The new lines are an incredible fusion of Body Glove’s signature surf-inspired style, and our technology and streamlined profiles — it’s a tremendous new direction for us, and it’s going to be a new standard in both design and delivery in this highly competitive market.”

Body Glove and The Outdoor Recreation Group anticipate an exciting future continuing the legacy of durable athletic accessories. The Outdoor Recreation Group sets the industry standard with its unmatched rugged, versatile style in its wide range of equipment.

The complete line will be revealed in Salt Lake City, Utah at the 2010 Outdoor Retailer Summer Market August 3rd – 6th.  Sneak previews have been well received and serve as motivation to exceed all expectations.  The 2010 Body Glove line features technical hydration systems, duffels, packs, rolling bags, and more.  Look for a summer delivery in major sporting good stores, specialty sports retailers and online at bodyglove.com/store

www.bodyglove.com. 
www.bodygloveartbox.blogspot.com

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Sarah Lalau

Industry - Surfersvillage