Sri Lankan Surfing Federation

Sri Lankan surfers choose their own path with a new identitiy

Surfersvillage Global Surf News, 19 March, 2010 : - - The Birth of a Surfing Nation project has always had the objective of positioning Sri Lankan surfing in a different manner to that of other existing national surfing organizations due to the unusual environment and context in which the organization was created in 2010.
 
In accordance with the formation recently of the Surfing Federation of Sri Lanka, the surfers have decided on a new logo for their identitiy, promotion and team look. A logo was chosen which they felt represented their new attacking attitude upon the world of surfing;
 
The Team colours and designs are yet to be finalised for the new national outfit. They will undoubtedly reflect this group's intention of branding themselves apart from the others. The new national look will be decided at the upcoming Annual General Meeting in Arugam bay between 18 - 24 June during the first major international Surfing event to be staged in Sri Lanka - the Sri Lankan Airlines 6 Star Pro WQS to be run in conjunction with the local Sri Lankan Tourist Board.
 
The new identity will be a natural extension of the unusual manner and circumstances in which the Federation has formed this year and reflect the very broad cultural span in the Sri Lankan surfing community. The Surfing Federation's marketing advisor Peter Rob-o added that the new federation is keen to talk to any of the Surf clothing companies and action sportswear manufacturers who may be interested in taking a chance through supporting the new team and preparing the Sri Lankan Surf Team national outfits. 
 
"We invite the involvement of any surfing or sportwear company starting out (like us) who is interested in connecting to the worldwide industry with a surfing group such as ours who are definitely outside the surfing norm. We could be a very exciting opportunity for the next budding surf industry giant to get associated with at an early stage.

Our objectives are clear and we intend to be highly marketable and noticed. Our surfing talent is already starting to command some attention with the visiting surfers and random overseas surfing groups such as the British, European, Japanese, Israelis and Australians who come here to surf and compete on our shores each surfing season." proclaimed Rob-o proudly.
 
"Our prospective surfing talent has already been remarked on during the UK Pro Surf Tour which visits Aragum every year in July for the Champion of Champion Series. I believe it won't be long before our local surfers start to gain wildcard entries into their event instead of being obliged to watch from the beach or offer beach and water patrol safety duties around the competition.

Many of us believe that they should already be surfing in the event as their ability and local knowledge of the waves here would make them formidable competitors at their home break on the Point. We feel that we are up to the challenge and our surfers would definitely welcome the opportunity to start taking on some of the world's best and competing in events such as these." 
 
Any company wishing to be involved in this new and daring project - the Birth of a Surfing Nation - can make their enquiries regarding assistance and sponsorship to Peter Rob-o at the Surfing Federation of Sri Lanka. The Federation can be contacted at surfingsrilanka@gmail.com whilst the final preparations are being completed on the new website scheduled to be up and surfing soon.

www.surfingsrilanka.com

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Peter Rob-o

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