Industry News

F.COM LAUNCHES RIDE O'METER® TO TRACK EUROPEAN TEAM RIDER ROI

Surfersvillage Global Surf News, 12 April, 2010 : - - Bayonne, France – F Com. agency is proud to announce the launch of Ride O'Meter® - a new media tool designed to track and measure a brand's team rider ROI and exposure via the European action sports press. 

At a time when marketing budgets continue to feel the effects of the economic crisis and the sluggish recovery, it has become more important than ever for action sports brands to measure and maximize their return on team investment. Up until now, there has never been a credible and effective way to track and measure that investment in Europe. The arrival of Ride O'Meter® changes all that. 

Using a rapidly expanding database that already includes the particulars of more than 700 European athletes, Ride O'Meter® utilizes a robust points system to track team rider press coverage on a month-by-month basis. The result is a tool that not only empowers brands to gain a quantifiable insight into their team investment, but also allows team managers to identify suitable opportunities in the future. In addition to simply tracking team rider press coverage, the detailed Ride O'Meter® database provides a detailed breakdown of each rider's biography and sponsors, paving the way for users to cross-reference data and extract customizable, quantifiable conclusions.  

Want to quantify your brand's team rider exposure in each and every core European mag? Dying to find out which rider gained the most coverage last month across pan-European core press? Need to discover which nationality is best represented in certain publications? Ride O'Meter® holds all the answers to your questions, and importantly also benchmark your brand visibility on the competition field.  

Franck Corbery, founder of F Com. agency and former O'Neill Team & PR Manager with more than 10 years industry experience, says: "Team riders represent a crucial component of any action sports brand's activation. In addition to selling a specific lifestyle to the masses, team riders play a huge part in maintaining and enhancing any brand's reputation in the eyes of the core audience. Brands in Europe have been investing heavily in their teams for years, and it's about time they had a tool allowing them to measure that ROI accurately. The Ride O'Meter® does exactly that, and a whole lot more." 

For more information about Ride O'Meter®, please contact: 
Franck Corbery 
F Com. agency
+33 613 305 294
fcomagency@me.com
www.fcomagency.com 

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Franck Corbery 
fcomagency@me.com 

Industry - Surfersvillage