Industry News

Concept store is company's second in Dubai

Surfersvillage Global Surf News, 21 April, 2010 : - - After having proven to be a successful concept store in Mall of the Emirates, local owners and operators Al Boom Marine, selected the new Mirdif City Centre as the perfect location for the second Rip Curl store in the region.

"Because of the brand's international popularity, both tourists and local residents alike, enjoy shopping at these colorful stores and the brand is not only about surfboards and wetsuits, the product offering is much wider than that featuring surf wear, watches, surf accessories and even mountain wear.

"Rip Curl has truly become a source of truly functional products for anybody on The Search for the perfect wave or the perfect powder snow covered terrain,"  says Steven Holbrook, CEO of Al Boom Marine.

in the sixties in Australia, Rip Curl has earned its reputation as the world's leading surfing wetsuit brand. Yet today the brand is about so much more than wetsuits and surf boards as this bright and colorful new Rip Curl Store in Mirdif City Centre is testament to. 

www.ripcurl.com

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