Industry News

Diverse group of youth marketers, cultural influencers and interested parties to convene

Surfersvillage Global Surf News, 27 July, 2010 : - - group Y’s Action Sports Conference 2010 presented by Fuel TV, continues to build momentum as the attending speakers and discussion topics are finalized. Taking place on August 3, 2010, the Action Sports Conference will bring together a diverse group of youth marketers, cultural influencers and interested parties for networking and panel discussions focused on the influential action sports industry. 

Speakers at the event will include VP level executives from action sports brands, internationally recognized professional skateboarders, athlete managers, brand founders and journalists entrenched in the world’s of skate, snow, surf and motocross.

With a dynamically shifting landscape of heroes and events, the action sports world continues to have a growing footprint on popular culture.  Its participants are sought after for promoting everything from performance cars to fast food, in addition to becoming staples on reality TV, late-night talk shows and Olympic podiums. 

As an industry with more than 15 million participants and buying power in the double-digit billions, not including non-participants who are interested in emulating the lifestyle, opportunities are boundless for mainstream brands looking to join forces with the action sports world for the benefit of all involved.

While the action sports participant tends to be very influential, they’re also notoriously fickle in their tastes and acceptance of non-endemic brands looking to target them.  Supposedly great boardroom ideas can become fodder for biting, brand manager cringing, online commentary overnight. 

The Action Sports Conference not only serves non-endemic marketers with a way to network with action sports insiders, but also as a learning scenario to help them in developing better programs when targeting this desirable audience.

This edition of the Action Sports Conference will take place at the Hilton Waterfront Beach Hotel in Huntington Beach, CA, across the street from the US Open of Surfing.  

Confirmed speaker list includes 
- Aaron Levant - Co-Founder & President, Agenda Show
- Alyssa Roenigk - Senior Writer, ESPN
- Ashley Fiolek - Professional Women’s Motocross Racer
- Bobby Hundreds – Co-Founder & Creative Director, The Hundreds
- Bryan Johnston - Chief Marketing Officer, UFC
- Bryce Phillips - Founder, EVO
- CJ Olivares - General Manager, FUEL TV
- Dayan Henson - Chairman, V.A.S. Entertainment
- DJ Greyboy
- Doug Palladini - Vice President of Marketing, Vans
- Dustin Robertson - Chief Marketing Officer, Backcountry.com
- Grete Eliassen -  Professional FreeSkier
- Issa Sawabini – Partner, Fuse
- James Leitz - Senior Vice President Action Sports, IMG
- Jeff Tremaine - Director & Executive Producer, Dickhouse Entertainment
- Josh Hunter – Editor-in-Chief, Transworld Business
- Keith Hufnagel - Professional Skateboarder & Founder, HUF
- Nick Sargent - Director of Alliances at Burton Snowboards
- Mike Lewis - Managing Editor, Transworld Business
- Paul Gomez – Senior Vice President Global Branding, Hurley
- Phil Shalala - Vice President of Marketing & Chief Marketing Officer, Hard Rock Hotel Las Vegas
- Sal Masekela - Host of ESPN X Games, Daily 10 & Producer, Berkela Films
- Shon Tomlin - Senior Vice President Programming & Marketing, FUEL TV
- Steve Caballero - Professional Skateboarder
- Steve Larosiliere - Founder & Executive Director, Stoked Mentoring
- Steven Astephen - Principal of Action Sports Management, Wasserman Media Group
- Tim McFerran - President, Maloof Money Cup
- Tim Swart - Founder, UNIV
- Tina Dixon - TV Announcer and former Professional Snowboarder
- Todd Richards - Professional Snowboarder, TV Announcer, Co-Founder O-Matic
- Wade Martin - President & CEO, Alli, the Alliance of Action Sports

Registration for the Action Sports Conference is $350 and special rates will be available for IASC members, Transworld Business subscribers and college students.
 
The Action Sports Conference 2010 is presented by FUEL TV. Additional support for the Action Sports Conference is being provided by Transworld Business, Getty Images, ChopShop, ASR, Loeb & Loeb, Agenda Show, Luce Forward, Tadpole Marketing, Venu Interactive, IASC, Ypulse, Stoked Mentoring, Athlete Relief Fund (ARF) and BB Public Relations.

www.actionsportsconference.com

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Bill Byrne

Industry - Surfersvillage