Industry News

Reef Names Jeff Moore President

Surfersvillage Global Surf News, 9 September, 2010 : - - VF Corp named Jeff Moore president of its Reef brand. Moore joined VF in 2005, most recently serving as vice president of sales - Americas for Vans, with responsibility for the U.S., Mexico, Canada and Latin America. 

He replaces Jim Gerson, who in late July became president of Warnaco's swimwear division, which includes Speedo as well as Calvin Klein.

Previously, Moore held sales and management positions at Ambiguous Industries and Stussy. He will report to Eric Wiseman, chairman, president and chief executive officer of VF Corp.

"Jeff is a proven leader with exceptionally strong business management skills," Wiseman said. "Working with a very talented team at our Reef brand, I am confident that he will continue to drive the brand's momentum."

www.reef.com

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