BLLSS Updates

BUD LIGHT LIME SURF SERIES ANNOUNCES FIRST 2012 CONTEST DATE

Surfersvillage Global Surf News, 24 February, 2012 : - - Los Angeles – The Bud Light Lime Surf Series (BLLSS) will head to North County San Diego for the first event of 2012, the Oceanside Invitational, slated for June 1 – 3 at the Harbor. The BLLSS - which integrates an eclectic pool of athletes - will once again invite a diverse group of contest pros, legends, local pros and photo/video stars to vie for more than $125,000 in total prize purse.

“Last year was amazing. We kinda hit the nail out of the park and the ball on the head.” said Benji Weatherley, Contest Director and Bud Light Lime surf team member. “This year, we have big plans to make the Bud Light Lime Surf Series events even better.”

Inspired by the Bud Tour of the 1990s, the Bud Light Lime Surf Series strives to foster a participant-influenced competition structure. Its unorthodox format brings together participants from various surf genres around the globe, offering them the chance to compete at least twice before cuts are made following the second round. Additionally, each surfer’s top-two scores are counted, regardless of which heat they competed in during opening rounds, allowing them to focus on bettering their own scores as opposed to competing directly against one another.

“We are all excited about this year. As a sponsor, Bud Light Lime has given us the freedom and support to develop a unique contest series,” said Chris Conrad Vice President, IMG. “We had a great start last year and with the input from many athletes we will be able to take this season to the next level.” The Bud Light Lime Surf Series is owned and produced by IMG, the global sports, fashion and Media Company.

2011 participants and special guests of the BLLSS included Kelly Slater, Sunny Garcia, Kalani Robb, Claire Bevilacqua, Timmy Curran, Fred Patacchia, Jr., Mike Losness, Lisa Andersen, Torrey Meister, Nate Yoemans, Roy Powers, Sean Moody, Erica Hosseini, Joel Centeio, Kekoa Bacalso, Jay Davies, Brian Toth, Jesse Merle Jones, Ben Bourgeois, Dion Agius, Aaron Cormican, Nathaniel Curran, Anastasia Ashley, and Serena Brooke. The BLLSS Oceanside Invitational athlete roster and additional 2012 details will be announced in the coming weeks. For more information, and to see videos and photos from 2011 visit the Bud Light Lime Surf Series Facebook Page or go to www.BudLightLimeSurfSeries.com.

In addition to the Bud Light Lime Surf Series, Anheuser-Busch’s involvement in surfing includes the Bud Light Lime Surf Team – Fred Patacchia, Jr., Serena Brooke, Sean Moody and Benji Weatherley – and annual surf videos, related parties, promotions and activities supporting the team.
About Bud Light Lime Surf Series

The Bud Light Lime Surf Series launched in 2011 with two events on the California coast, bringing together 32 top men and eight women to compete for more than $100,000 in total prize purse. The BLLSS takes a unique approach to the “professional” surf contest with an equal focus on competition, athlete/spectator experience and providing a relaxed atmosphere. Athletes weigh in on contest formats, heat line ups, and scheduling under the guidance of Benji Weatherley a fellow surfer, participant, and the BLLSS Contest Director.

About Oceanside
Oceanside, California, is the northern most city in San Diego County centrally located between Los Angeles and San Diego.
Oceanside's harvest of beach-break peaks and barrels work year-round, but are clearest on a south swell at low to medium tide. With 3.5 miles of beach, and 1,000 boat slip harbor, Oceanside offers year-round perfect weather and easy access to all of Southern California attractions. Oceanside Harbor is a recreation center for boating, sports fishing, beach sports, fine shops and restaurants. For more information visit the Surfline Oceanside Harbor Travel Page http://www.surfline.com/surf-report/oceanside-harbor-southern-california_4238/travel/.

About Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.4 percent share of U.S. beer sales to retailers. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.

About IMG
IMG Worldwide is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging: IMG College; IMG’s Joint Ventures in China, Brazil and India; IMG Media; IMG Events and Federations; IMG Fashion; IMG Models; IMG Art+Commerce; IMG Clients; IMG Academies; IMG Consulting and IMG Licensing. More information is available at www.imgworld.com.

Source: IMG

Author: IMG, Monica Rodriguez

Tags: Bud Light Lime Surf Series

Events: Surfersvillage