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Quiksilver launches its 'new generation' website
 




 

Industry Updates 

Quiksilver website incorporates an innovative array of new features

Surfersvillage Global Surf News, 12 June, 2012 : - - Quiksilver launched the new generation website, a culmination of the latest and most contemporary website design features which will redefine the way internet users experience the world of Quiksilver and its products. A revolution in its sector, it incorporates an innovative array of new features, including interactive look books, a powerful search engine and separate board sports universes so customers can seamlessly navigate the site according to their own individuality and interests.

Using one of the most advanced and powerful website platforms the new site breaks barriers to deliver a three dimensional interactive environment that is incredibly easy to navigate. With over 3000 products and 100% of the Quiksilver collection, products are displayed within marketing stories allowing them to be viewed, not only within clearly laid-out categories, but within their own collections, styles, and universes.

Interactive look books that implement a click and buy feature are supported by individual product recommendations, size guides and store locators, redefining the ways of interacting with the products.

Other exciting innovations include the arrival of the music section that presents the artists and events that make up the Quiksilver inspirational music label, and the Quiksilver Eco-shop which showcases all eco-friendly products and Quiksilver’s on-going commitment to environmental initiatives.

Ground-breaking Surf, snow and skate universes present the most comprehensive up-to the minute information on the latest Quiksilver events, athletes and products within that world. So from diehard surfers to first time skaters, fans can connect directly with the riders. Whether it’s viewing results, videos, rider styles or products that fall within that category, it’s all in one place. New functionalities then link these universes to social media platforms so everything can be shared and updated in a blink of an eye.

All of this is supported by breath taking image quality and unbelievable detail in photos and videos that bring live events, products and the Quiksilver world to life in a sharp and realistic manner, all while maintaining a fast and responsive user experience. In order to celebrate the launch of the new site Quiksilver will be offering a free download of the Moments 2 surf film as a taster of what’s to come.

www.quiksilver.com


Source: Quiksilver

Author: Kristen Gooding

Tags: Quiksilver, Websites, Business Updates, Web

Industry: Surfersvillage

 




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