She Rips Digital Magazine Surfs into History

The Next Wave in Women’s Surfing™ is first to market with TV and multimedia convergence technologies.

SAN DIEGO, CA– June 20, 2003 – She Rips, the new monthly digital magazine for female surfers, bodyboarders and other action sports enthusiasts launched earlier this month and is making waves at http://sherips.com. Innovative editorial and advertising formats offer readers a unique online experience while maximizing impact for advertisers. Recognizing and inspiring excellence in women’s surfing, bodyboarding and other board sports in the U.S. and beyond, She Rips offers news, interviews and information in a fun, inclusive multimedia environment to encourage athletic evolution and progress at any age.

Dedicated to showing what it takes to “rip” in and out of the water, She Rips is the first digital magazine for surfing and bodyboarding to be created entirely in Flash MX with full multimedia capabilities. She Rips is also first with its ability to repurpose TV commercials and video clips for rapid streaming and clear online viewing without Windows® Media Player ™ or QuickTime®.

“She Rips immerses readers in the spirit of surfing, bodyboarding and other board sports,” said Shana Ehrlich, owner and publisher of She Rips. “Since these sports are also ways of life rich in texture, color, feeling and heritage, we’re excited to be able to share a complete experience with video, music and interactivity within our multimedia format.”

She Rips was designed and programmed entirely in-house by life-long surfers Shana Ehrlich and Peter Whitmarsh. She Rips is powered by the Whitmarsh Enriched Media Commercial Application™ (WEMCA, or “EMC”), which delivers clear and rapid streaming of all multimedia and video content on She Rips. The digital magazine and WEMCA™ technology and advertising formats are the result of more than ten years of research and development.

The technology within WEMCA™ makes it possible to quickly stream clear video to computers that are Flash Player 6-enabled with low ISDN to high broadband connections. The WEMCA™ advertising format is stationary, does not rotate or pop-up and, with just one ad per content area, enables maximum visibility with no visual competition from other advertisers. All ads in the WEMCA™ advertising format enable advertisers to show video; some include user-controlled video screens that swing out and show advertisers’ video clips or commercials.

“She Rips is the first digital magazine to effectively merge TV, radio and print for a complete viewing experience,” stated Peter Whitmarsh, owner, co-publisher and inventor of the WEMCA™ technology and advertising formats. “WEMCA™ helps advertisers to make the biggest impact, reaching the audience at the right time and place for the most engaging brand and product experience.”

FOR MORE INFORMATION

Readers are invited to visit She Rips digital magazine at http://sherips.com to read monthly free news and information about girls’ and women’s surfing, bodyboarding and other board sports. They can also join She Rips’ online community for a one-time six month or fourteen month membership fee that includes secure private e-mail at sherips.net and access to online Chat, Bulletin Board and Event Calendar.

Companies with appropriate news are encouraged to send product, team rider and event press releases via e-mail to press@sherips.com. Companies inquiring about advertising may view ad sizes and interactive functions at http://sherips.biz and can call 858-794-1487 for media kit access. The Whitmarsh Enriched Media Commercial Application™ is available as a stand-alone solution for advertising agencies and others wishing to harness the power of convergent technologies. Inquiries about the WEMCA™ may be directed to Peter Whitmarsh at 858-794-1487.

ABOUT SHE RIPS
She Rips digital magazine is published by She Rips, LLC. Headquartered in San Diego, California, She Rips digital magazine specializes in providing the freshest news and information about women’s surfing, bodyboarding and other board sports every month at http://sherips.com.

More US & Hawaii surfing news available here
Check the latest West Coast Surf Reports and Forcasts

For more information contact:-

Shana Ehrlich
She Rips
858-794-1487
press@sherips.com

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