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Action sports PR firm Coffin on Cake add Fuel 10K to roster



Industry Updates

Coffin on Cake will take a lead role in editorial placement, more

Surfersvillage Global Surf News, 8 September, 2015 - London - Coffin on Cake PR have been appointed to handle all press and brand enquiries for protein boosted breakfast brand FUEL10K with immediate effect. 

Briefed with developing the exposure of the brand across social, online and print media, alongside extending the brand’s influencer seeding and engagement program, Coffin on Cake will take a lead role in consumer product and editorial placement to support the brand’s retail presence at supermarkets nationally.

Launched into retail in 2012, FUEL10K have established themselves in the convenience breakfast market targeting active early risers looking for high-protein sustenance to keep them energized longer, and has recently teamed up with legendary US wakeboarder Darin Shapiro as part of their latest advertising campaign, ‘Every Hour Counts’.  FUEL10K champions the theory that 10,000 hours of effort (20 hours a week, 1000 hours a year, for 10 years) is the level of practice needed to become elite.  Athlete or artist, musician or businessman, wakeboarder or surfer, FUEL10K provides the morning sustenance required in the pursuit of excellence.

Commenting on the appointment, Coffin on Cake Company Director, Dean Bennett said:  “Given the pedigree of the team behind FUEL10K and the unique offer their products bring to the market, the brand is set for a very bright future.   We look forward to assisting the team with the primary phase of our integrated digital and traditional comms roll-out, and exposing FUEL10K to a wide and authentic audience.”

Head of Brand at FUEL10K, Sean Uprichard said; “We’re excited to begin a relationship with the team at Coffin on Cake, - they demonstrated a great understanding of our brand positioning, the communities that are key to us and presented a clear strategy to build a solid foundation for FUEL10K in the UK market.  From my days at Relentless (Energy Drink) I understand the importance of working with partners who can deliver authentic results to build brands.  We’re looking forward to rapid and credible growth.”

Available nationally at Asda, Tesco, Sainsbury’s,  Ocado and other retailers, FUEL10K produces convenient ready-to-go morning meals comprising of essential protein, fibre and vitamins in a variety of flavours and offerings.

Coffin on Cake, Industry, Business Updates, Fuel 10K, Energy Products, Performance, PR
Dean Bennett

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