Anon Optics Launches Sunglasses, Signs Damien Hobgood
Surfersvillage Global Surf News, 16 May, 2005 : - - Launched in 2001, ANON Optics came onto the goggle scene in snowboarding with a bang. New styles and a trend setting team propelled the brand into a household name among snowboarders. Now in its fourth year, ANON is proud to announce the launch of their inaugural sunglass collection and the signing of one of surfing's elite, Damien Hobgood. Positive feedback from the market place has fueled ANON to dive into the sunglass market. And with Damien as the company's first surf athlete everyone on board anticipates a great ride.
ANON will launch seven new sunglass styles to the Southern California market this September in conjunction with the start of the trade show season. The product offering will include unique stylings driven by fashion forward thinkers who look to challenge the status quo. Quality, material applications and craftsmanship, in addition to design, are the main focus of the new product category.
Damien Hobgood fits the bill for ANON's first surf athlete by embodying individuality, uniqueness and success. Damien has clearly broken the mold for US surfers on the World Tour by achieving ultra mega-star status and competing at such a high level on a consistent basis. As of early May 2005, he ranked 5th on the World Championship Tour and he is competing in The Billabong Pro this week.
"I'm excited to be a part of the ANON eyewear program," said Damien. "ANON has established its name in snow, and I think they'll start making inroads into surf and beach fairly quickly. ANON's parent company, Burton Snowboards, is one of the most core companies in the action sports world and they know what it takes to make a product that not only looks good but that is also functional and effective."
In the tradition of Burton's rider-driven spirit, Damien will be very involved with the development and quality testing of the entire sunglass line.
Building off the success of ANON's goggle line, the company looks forward to presenting a fashion forward sunglass offering for the discriminating action sports consumer. Look for an ANON sunglass launch event near ASR in September.
For more information contact:
Nancy Carlson at 949-789-1814
Founded in 2001, ANON offers unique optical solutions driven by fashion, lifestyle and the creative influences of those who challenge tradition. anon is part of the Burton family of brands, which also includes Burton Snowboards, R.E.D., Gravis and Analog brands.
For more information regarding Damien Hobgood: www.hobgoods.com
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