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Bethany to promote film, sandals at Surf Expo



Industry Updates

Cobian Footwear hosts film sneak peak and Q&A

Surfersvillage Global Surf News, 29 August, 2014 - San Diego - Fans of Bethany Hamilton, a pro surfer and inspirational icon to millions throughout the world, will get the opportunity to catch a sneak peek of her upcoming surf film and interact with her during the Q&A portion of her Surf Expo seminar. The seminar will be held Sept. 5 from 11:30 am to 12:30 pm at the Surf Expo Tradeshow located at Orange County Convention Center South Hall, 9899 International Dr., Orlando, FL.

Hamilton will also be at the Cobian® Booth (space #1534), where her new footwear collection – The Bethany Collection by Cobian® will be on display. She will be available to meet and greet fans and retailers alike. The Bethany Collection is more than just top selling footwear, each style offers a message of hope and inspiration.

Inspired by the Soul Surfer Bethany Hamilton, each outsole features a clear bottom with an image of Bethany and an inspirational message, making it a perfect addition to the Cobian® Visions Sole Wear line. Consumers can also feel good about their Purchase with a Purpose as a portion of the proceeds benefits Bethany’s non-profit organization – The Friends of Bethany.

“Bethany has gone from a young, rising surf star to an inspirational icon providing a message of hope to millions. Cobian® is honored to work side by side with Bethany to help make a positive impact in the lives of so many people,” said Aubrey Kuepper, V.P. of Sales and Marketing for Cobian USA®. “Fresh off her win at the Pipeline Pro and traveling the world for perfect surf, Bethany still finds the time to squeeze in movie roles, TV appearances and daily fan interaction – not to mention her foray into product design and developing her brand with companies like Cobian®.”

Buyers at Surf Expo with an eye for products that check at retail will have a unique opportunity to not only pre-order the Bethany Collection by Cobian®, but will also get a chance to meet Bethany privately, get a hand-signed poster as well as a copy of the Heart of a Soul Surfer DVD (a Gift With Purchase item). Photo opportunities will also be available for those who participate in this new program.

Tim Haber

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