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Bill Hamilton is operations director for Firewire surfboards

 




Industry News

Firewire Concentrates on Execution

Surfersvillage Global Surf News, 12 October, 2006 : - - FIREWIRE SURFBOARDS is proud to announce the addition of Bill Hamilton in the role of Operations Director. Bill brings a wealth of knowledge to the company having held positions both outside and within the action sports industry, going back to his days at GE and more recently, O’Neill, Hurley and Ripcurl.  


“In a relatively short space of time, Firewire Surfboards have caught the imagination of consumers and retailers alike,” commented Mark Price, President of Firewire USA, “in today’s competitive market, we need to build a back-end operation that is equally effective and Bill’s talents will be instrumental in that regard”. 


“It is a pleasure to be a part of this newly created team, which is stacked with talent and positive energy.  The engine under the hood is going to be as fine-tuned as the product,” stated Bill. 


FIREWIRE SURFBOARDS, while new to the scene by name, has deep roots in the industry and most recently refined the development of Future Shapes Technology (FST), an advanced melding of space age epoxy composites and wooden parabolic rails to create a surfboard of incredible lightness, strength and rapid response flex memory. The age-old trade off between performance and durability is now a thing of the past.  


The company has headquarters in Burleigh Heads Australia and Cardiff California. FIREWIRE SURFBOARDS will be available through select US retailers in November.


www.firewiresurfboards.com

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Chuy Reyna

Industry - Surfersvillage

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