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Billabong employs cloud-based financial commerce software

Billabong, ASX-listed clothing company


Industry Updates

Billabong to roll out NetSuite system

Surfersvillage Global Surf News, 26 July, 2015 - Billabong, the ASX-listed clothing company, recently revealed it had signed up to roll out NetSuite's cloud-based financial, ERP and commerce software globally to support a real-time, omni-channel approach to its sales.

The technology will provide a real-time flow of customer, order and inventory information across all sales channels and better utilisation of inventory, the company said in May. It will also centralise monitoring and management of Billabong's many global websites.

Australia will be one of the first cabs off the rank, and the local rollout is expected to be complete by April next year. Billibong is looking for the platform to be its knight in shining armour after several years of financial losses and declining sales. It has previously blamed its ailing fortunes on trying to do many things, and none particularly well.

It announced a turnaround strategy in late 2013 which included a big investment into digital and CRM that the company hoped would drive sales by more than 30 percent by 2018. The strategy also included a plan to unify a number of disparate platforms used in its various locations around the world.


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