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Billabong extends Indo presence with concept store in Lombok



Industry Updates

Billabong expands retail footprint with store at Lombok Epicentrum Mall

Surfersvillage Global Surf News, 9 July, 2015 - Bali - Australian surf label, Billabong, is thrilled to announce the opening of its newest concept store at Lombok Epicentrum Mall. This is part of the brand’s extensive retail roll out for Indonesia this 2015, and is opened in partnership with Royal Surf (CV. Inter Royal Pacific). 

“We are extremely excited to finally be extending the Billabong footprint in Lombok. This is also the perfect time for us to strengthen our relationship with Royal Surf given the good performance the brand is achieving in its multibrand channels” says Billabong Service Manager Arini Sukmawati. 

Billabong Lombok is 86m2 in size and takes on the brand’s new retail identity – a directive straight from the brand’s headquarter in Gold Coast, Australia. Similar to all of new stores opened by the brand globally this year, this space is also padded with the Billabong’s signature surfboard ceiling, clean white brick walls, and educational panels portraying the stories of Billabong’s award-winning products and campaigns. 

Besides being at the starting point of the island of Lombok and Sumbawa, the new store, located in the largest city in the Mataram Province, is also the epicenter of commerce and industry services. “Mataram is growing and developing rapidly. Along with increasing tourism rates due to the location’s very vibrant surf locations, we are very confident that our relationship with Billabong will only strengthen with the opening of this new store”, says Ms. Meylya Handoyo, the Director of Royal Surf.

She further adds that to ensure that besides stocking up on the brand’s main products, the store will also be stocked with a larger assortment of the brand’s stories and product collections to fully convey the Billabong brand story in the new store. 

Tim Hain

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