Agreement with Push Creations to Produce All-New Watch Line
Surfersvillage Global Surf News, 2 September, 2014 - Redondo Beach - Body Glove International, one of the foremost brands in water sports and outdoor activities, is excited to announce the signing of a licensing agreement with Push Creations, LLC. to create a new line of Body Glove watches. Push Creations, lead by their President, Mary Swan Lewis, focused their energy to understand the Body Glove customer and create a line of watches that suited their wants and needs.
The watches are made from the highest quality materials and are water resistant up to 300ft. They will be innovative in styling and coloring, be consistent with fashion trends and offer the consumer the functions that they are looking for in a Body Glove watch. Moreover, the women’s line has a mix & match option of 9 faces and 24 straps to make an astounding 13,824 different combinations, perfect to match any outfit or bikini.
Lewis maintains an impressive line of experience in the watch industry including previously working as the VP of Sales and Marketing for Swatch, EVP of Sector Group and EVP of Storm of London. She was able to utilize that vast amount of knowledge to create an amazing line of watches that will work for surfers and fashionistas alike.
“Push Creations wanted to partner with a “lifestyle” brand- one that appeals to active customers. Body Glove is just that as well as an iconic American brand that is known worldwide and we are thrilled to be partnering with them,” states Lewis. “Body Glove has evolved from a mostly male oriented brand to one that appeals equally to active females, which gives Push the opportunity to design collections not only for the surfer, but for the fashion focused swimsuit consumer.”
The line was previewed by key major retailers to rave reviews and will be on display at the 2014 Surf Expo in Orlando, September 4-6.
“We could not have found a better partner to work with on the development of the BG Watch line,” says Scott Daley, VP of Marketing for Body Glove International. “The line had great reception at Outdoor Retailer and we are so excited to keep the positive momentum going at Surf Expo.”