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Canada's Sitka brand joins 1% for the planet



Industry Updates

Sitka started in 2002 as a surfboard brand, quickly grew

Surfersvillage Global Surf News, 26 June, 2014 - Sitka, the Victoria, B.C.-based surf, skate and outdoor clothing brand, announces its membership in 1% for the Planet as of July 1, 2014. A global network of businesses that donate 1% or more of annual sales to non-profit groups focused on environmental sustainability, 1% for the Planet brings together progressive organizations willing to make a genuine financial commitment to creating a healthier planet and a more sustainable future.

Founded in 2002 as a custom surfboard company, Sitka has always been aware that its viability as a business is dependent on clean air, clean water, intact wilderness and good growing land. 

"The idea of 1% for the Planet really aligns with the principles we founded the company on," says Sitka co-founder Andrew Paine. "We see it as essential for businesses to be connected to nature, and this is a way to do it. It takes capitalism and connects it to environmentalism, and shows that those two don't have to be separated like they are in so many ways." 

Started by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet now has over 1200 members, including Patagonia, Clif Bar, MEC and Brushfire Records. The organization annually verifies that members are making their contributions, and the recipient non-profits are vetted for credibility, track record and impact. Over $100 million has been donated directly to environmental action in the last 10 years. 

"Sitka's vision is a world in balance," notes Sitka co-founder Rene Gauthier, "and it's our responsibility as a company to join with others to build a foundation for achieving that balance. We want to illustrate what's possible in business through our actions, and inspire others to do the same." 

Causes that Sitka will be donating to include conservation science, salmon enhancement and creating an oil-free B.C. coast.

Mel Greene

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