Body Glove welcomes surf industry veteran to the team
Surfersvillage Global Surf News, 2 October, 2015 - Redondo Beach - Body Glove announces the addition of Chad LaBass as the brand’s new marketing manager. Chad comes to Body Glove with over two decades of marketing experience.
He most recently worked at Freestyle Watches where he was originally hired as the Team Manager in 2002, and worked his way up to the head of marketing. During his time at Freestyle, Chad was the driving force behind the brand, bringing the colorful retro shark watches back to popularity with the youth market by using social media, specifically user-generated content via Instagram, Twitter and Facebook.
Prior to Freestyle, Chad worked at 15th Street Surf Shop in Newport Beach, Calif. as a Retail Manager and also helped at Rietveld U.S.A. Chad also grew up in the surf industry, cutting his chops as a kid model for brands like Hobie and Morey Boogie for ads in Surfer and Surfing Magazine.
"Getting to work for a heritage brand like Body Glove is true to my roots and really a dream come true,” says La Bass. “I am excited and humbled to join Body Glove and can’t wait to help execute the incredible vision that the marketing team has created. It’s going to be a lot of fun.”