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Channel Islands debuts new website and app



Industry News

Largest manufacturer of surfboards launches new dynamic website

Surfersvillage Global Surf News, 2 June, 2015 - Santa Barbara, California - Today Channel Islands announced the official launch of their new website, which includes new interactive features unseen in the industry. 

According to a press release, Over the last 43 years, Channel Islands has grown from a local grass-roots operation to a cutting edge organization, catering to the best surfers in the world.

With the goal to shape the future with innovative design and quality, Channel Islands engaged SLTWTR Creative Agency as a partner for digital leadership in bringing the CI brand and product offering into a modern, digital space.


Early in the project the team identified the goal of near-tactile experience, connecting the consumer to surfboards at a level previously unreached in an online experience. While nothing can duplicate the experience of walking into your local surf shop, the website is designed to give the surfer a parallel confidence in their equipment choice. The more dedicated a surfer becomes, the more knowledgeable they get when it comes to the details of surfboard dimensions. CI is flooded with questions from surfers requesting details like, what is the exact volume in liters of a Fred Rubble at 6’0 x 19 x 2 ½”? What is the tail width of a 6’4 x 19 Black Beauty? The site answers these questions with a toolset that puts the foremost knowledge of surfboard design into the hands of the surfer.

Whether on a desktop, tablet, or mobile device, the new site has a layout that serves in its simplicity. The visuals speak for themselves, have a look.

By creating a profile on the CI website, a surfer inputs their height, weight, and surfing ability (along with optional nickname and mugshot). With this information, the surf- boards on the CI website are then tuned exactly to that surfer. With volume being the most popular measurement in surfboards today, the site automatically adjusts the length, width, and thickness of a board to support the recommended volume for any surfer. The surfer can override the recommendations based on personal preference, but we lay down a baseline.


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