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Cocoa Beach Surf Museum honoring Ron Jon Surf Shop


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Cocoa Beach Surf Museum honoring Ron Jon Surf Shop

Surfersvillage Global Surf News, 22 April, 2009 : - - Sean O'Hare's first job at Ron Jon Surf Shop was pouring Cokes and handing out painter's caps -- a couple of freebies with every purchase. Mark Long, a veteran actor on MTV's "The Real World" and "Road Rules," parked cars as a valet in front of the store.

Former world touring pro Todd Holland will never forget his surfing image at Pipeline showcased on the huge, rotating sign. And Sean Slater, older brother of surfing legend Kelly Slater, is still pictured on the bags, surfing at Sebastian Inlet. There are plenty of memories when it comes to the 50-year history of Ron Jon Surf Shop.

Earlier this month, the Cocoa Beach Surf Museum -- just north of the 52,000 square-foot superstore -- dedicated a large area to re-create some of that historical perspective. The exhibits and films start with Ron DiMenna's foresight, which has turned to waves of fortunes in his eight major stores and 10 licensee shops in the Western Hemisphere.

"I'll never forget the time I was a member of a surf club, and we were in a little town south of San Francisco, called Pacifica," said Tony Sasso, a former Cocoa Beach commissioner and state representative. "This guy, a hard-core West Coast surfer, had a Ron Jon sticker on the back of his car, and I couldn't figure out why.

"I guess we sort of take it for granted. To others, it's a phenomenon. It's not just an icon, it's a destination." How popular is the Ron Jon sticker? Ron Jon personnel say it has been spotted on the Space Station Mir, some 200 miles above the earth, and has even been stuck on one of the legs of the Eiffel Tower.

According to Ron Jon marketing director Heather Lewis, as many as 2 million people a year visit the world's-largest surf palace, an art deco "castle" lighted in neon blue, yellow, orange and turquoise at night

Read the full article at Florida Today

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Source: Florida Today

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