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Devon Howard to run new Patagonia store in Cardiff...




Surfersvillage Global Surf News, 3 March, 2006 : - - Ventura, CA – Patagonia, Inc., the outdoor apparel company, is slated to open doors at their newest retail shop in Cardiff By The Sea, CA in mid-May. The new store will occupy the first floor of a 3,000-sq-ft building, located on San Elijo Ave between Birmingham and Manchester. “We couldn’t have asked for a better location for our new shop” said Patagonia Surf ambassador, Chris Malloy. “It’s an honor to have our first surf shop in such a historic surf town.”

As a rule, Patagonia works to preserve the historic nature of its retail structures, while seeking to incorporate environmental improvements and minimize waste. Patagonia will use low toxic paints and resins, reclaimed wood and recyclable steel fixtures in the store remodel.  

Patagonia’s new Cardiff store will be managed by pro surfer Devon Howard. Before joining Patagonia Devon managed Mitch’s Surf Shop in La Jolla for five years and was the managing editor of Longboard Magazine for five years. He is a freelance writer and photographer who has been published in many industry magazines including Surfer, The Surfer’s Journal, Transworld Surf, and Pacific Longboard. Amidst these professional accomplishments, Devon kept focused on surfing – he surfed in the top ranks of the ASP (national and international) longboard tour for over a decade. His surfing has been featured in the movies – Single-Fin: Yellow, The Seedling, Contours, Way of Life, and Sprout. During his last global surf wander, Devon worked with Thomas Campbell documenting the making of the surf movie Sprout. Born and raised in San Diego, Devon graduated from USD and has lived in Encinitas since the late ‘90s.  

“I’m excited to be working with Patagonia and the Malloys to bring this new store to Cardiff,” said Store Manager Devon Howard. “Aside from offering a new line of high quality surf equipment that is also environmentally sensitive, we want to be an active voice for more ecological awareness in the local surf community. We’re a two minute walk from Cardiff Reef and want to work on local issues like restoring the nearby San Dieguito Lagoon that drains right into the reef.”  

Patagonia, with sales last year of $240M, is noted internationally for its commitment to product quality and environmental activism. Its Environmental Grants Program has contributed over $22M to grassroots environmental activists since the program began in 1985, and its Environmental Internship Program allows employees to work for environmental groups while receiving their full paycheck. Incorporating environmental responsibility into product development, the company has, since 1996, used only organically grown cotton in its clothing line, and is noted worldwide for using recycled soda bottles in many of its polyester fleece garments. Known for a unique corporate culture, the company has been recognized for many years by Working Mother magazine as one of the “100 Best Companies for Working Mothers,” and is a regular recipient of recognition by Fortune and Human Resources Management magazine as one of the “100 Best Companies to Work for in America. ” 

Effective immediately, Patagonia is accepting applications for both managerial and retail sales associate positions at the Cardiff by the Sea store. Previous retail experience is highly valued, as is a personal interest in supporting Patagonia’s mission statement, “to make the best product, cause no unnecessary harm and to use business to inspire and implement solutions to the environmental crisis.” Patagonia also enjoys employing individuals who are active in the surfing, outdoor, and environmental community.

For more information regarding employment, please contact Patagonia Human Resources at 805.643.8616, or visit the job postings at To apply, please email a short cover letter and résumé to:

Patagonia Cardiff
Opens mid-May 2006 (Grand opening party date to come.)
2185 San Elijo Ave.
Cardiff by the Sea, CA, 92007

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Coley Malloy,

Industry - Surfersvillage


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