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Electric adds industry vet Pinon as Euro sales manager

Etienne Pinon © Electric



Industry News

Former Podium Distribution director of sales now on Electric team

Surfersvillage Global Surf News, 5 March, 2015 - San Clemente, California - Electric announce today that Etienne Pinon has joined the company as Sales Manager EMEA.

Etienne brings more than 15+ years of experience in international sales and the action sports industry. Before joining Electric, Etienne was Head of Sales for Europe at Neff Headwear and prior to that he spent over 8 years as Director of European Sales and Merchandising at Podium where he was responsible for brands like Matix, DVS and Lakai.
“I'm more than excited to join such a great team and start working for a brand that represents the Californian culture I've always loved," says Pinon. "Since the early days, Electric has brought amazing eyewear products to the market and the development of new categories makes it even more exciting. Moving to Anglet and working for such a great brand means a lot to me, both personally and professionally. There are tremendous opportunities for Electric in Europe and I can't wait to push it to the next level.”

Etienne has been a passionate skateboarder since a young age, as well as longtime brand ambassador at Bright Tradeshow.

“Etienne's Action Sports and Lifestyle culture along with his extensive experience in sales make him the perfect fit for what Electric needs right now in Europe," said Electric's GM, Anthony Cazottes. "His ability to unite the sales force, his market knowledge and insatiable enthusiasm will play a key role in strengthening our partnerships with retailers. I am really excited to have him join our growing team of talents." 




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