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Electric names Reid Pinder to Europe position


Industry Updates

Pinder now Managing Director of Europe, the Middle East and Africa

Surfersvillage Global Surf News, 19 March, 2013 : - - Electric announced today that Reid Pinder has joined the company as Managing Director of Europe, the Middle East and Africa. Reid Pinder, former professional surfer and Australian champion, brings to Electric more than 21 years of experience in the action sports industry.

“Reid is a great addition to the Electric team,” said Bruce Beach, Electric Co-Founder and Chief Executive Officer. “His experience and passion will help elevate our brand presence in Europe while continuing to support our global vision.Reid has joined Electric at a very exciting time, and we are looking forward to utilizing his expertise and enthusiasm.”

“I’m honored to be chosen to be part of a young, forward thinki ng group of people who have a clear vision on where they want to take the brand. I’m really excited about the future,” s aid Reid about joining Electric.

Reid was with Billabong Europe since its inception in 1992 as Brand Manager, where he was responsible for all aspects of the brand at both a European and International level as well as his role as General Manager of the Billabong Network Surf Division which included wetsuits, surfboards and surf hardware. Reid was a director and founding member of EuroSIMA (Surf Industry Manufacturers Association).

Electric is a global, premium, sport and lifestyle accessory br and rooted in Southern California’ s rich action sports, music, art and customization culture. Electric’ s unrelenting approach to the elevation of style, quality and f unction in its products has earned the brand a renowned position.

Today, Electric designs and markets an extensive line of sunglasses, snow goggles, backpacks, luggage and accessories through a primarily action sport and sporting good global retail network including the Americas, Europe, Japan, China and Australia. Since 2011 Electric has been a part of PPR, a world leading Luxury and Sport & Lifestyle group.

Source: PPR

Author: Lorena Kops

Tags: Electric, Reid Pinder, Europe, Africa, Middle East

Industry: Surfersvillage


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