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Electric launches new Maddison Rothery-designed line

A piece from Electric's new Maddison Rothery line © Electric



Industry News

Electric releases new line, adds Imogen Caldwell to team

Surfersvillage Global Surf News, 13 May, 2015 - San Clemente, California - Electric is proud to introduce a new collection of sunglasses designed with muse Maddison Rothery, which makes use of premium Mazzucchelli acetates, acetate metal combos, marbled acetates, and chrome clad wireframes.

Proving that style should also perform, Electric also integrates its exclusive melanin infused lenses into this collection, protecting against crows feet and macular degeneration while improving clarity and contrast. A new line of women’s watches incorporating acetate elements of the eyewear, and giving a nod to the classics has launched this May.


Additionally, Electric’s growing group of female ambassadors welcomes Australian lifestyle beauty Imogen Caldwell. Imogen will play an integral part in Electric women’s marketing and social media campaign, working with the global product team as well. 

Imogene Caldwell, Maddison Rothery, Electric, Electric California
Lorena Kops

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