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Electric signs on Imogen Caldwell to lineup of team riders



Team Updates

West Australian known for her hard-charging ways

Surfersvillage Global Surf News, 8 May, 2015 - Electric announced today that Imogen Caldwell has joined the family of brand ambassadors. 

“I am excited to announce that I’ve joined the team at Electric as a surfer and ambassador! From styling to colors, the new women’s line is incredible. I can’t wait to showcase the latest range of women’s eyewear and watches and look forward to my future with Electric.” - Imogen Caldwell

“Imogen Caldwell is the epitome of the modern muse," said Ian Foulke, Global Surf & Lifestyle Brand Manager. "With natural talent matching her beauty, she is the perfect Electric ambassador. Her ability in heavy water is world class and she backs that up with sultry looks and styling that inspire women who appreciate the beach and fashion lifestyle."

"Imogen, along with our other female ambassadors, will be instrumental in bringing Electric’s female eyewear and watch collection to life in media and retail spaces for 2015 & 2016. As a brand, we are very excited to have Imogen Caldwell in the family and we look forward to releasing more of our work with her in the very near future.” - 

Imogen Caldwell has been blessed with one of the more unique upbringings on offer, growing up in the breathtakingly beautiful coastal campsite that is Red Bluff in Western Australia’s remote north coast. Within a few short years she has grown into one of the hardest charging female surfers on the planet. With Red Bluff’s point break and Gnaraloo’s heavy lefthander Tombstone’s as your daily practice run, Imogen throws herself into waves that would leave most grown men paddling in the other direction.

Lorena Kops

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