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etnies and Helsinki brand Makia partner for new line


Industry Updates

Line designed with eye to get users through the rain, wind and snow and just to go skating

Surfersvillage Global Surf News, 4 September, 2012 : - - Makia and etnies partner up to produce a line of clothing and shoes. The partnership between Makia and etnies represents the passion one has to have to push through rain, wind and snow during dark cold winter months, just to go skating. The product range is a full setup of what you need on your journey. From water repellent high-top shoes to the Raglan parka jacket, the line is based on subtle grayscale tones that draw inspiration from old black and white pictures as well as the nordic winters.

This reflects the "life-after-skate" feeling that the whole partnership is based on. Classic timeless items with small details, cuts and patterns that take inspiration from old Black & White photo's  as well as the harsh Nordic winters. All products are designed to keep you warm, dry and classy for a trip to the skatepark and back. So go ahead – put your kids to bed, kiss your old lady goodnight and go out skateboarding just for the hell of it. The line is now available at better etnies and Makia retailers around the globe.

Makia is a streetwear company from Helsinki, Finland founded in 2001. Born out of an idea of a brand that would appeal to the slightly older demographic of boardsports and it's surrounding lifestyle enthusiasts. Easily approachable clothing that you can wear from the office to the skatepark and not look out of place. A line that embodies our own traditional values. Trust, honesty and a no-nonsense attitude that focuses on the essential. Same that the Nordic people have lived by for ages. Timeless designs and quality inspired by the rugged nature.Today we continue to operate from the same area with the same philosophy. Our range has expanded in to a full line of men's and women's clothes that are being sold in 30 countries around the world.Makia is rooted in board sports, music and fashion in equal measure. Defined by none, yet influenced by all.



Source: etnies

Author: Jelle Mul

Tags: etnies, Makia, Business Updates, Clothing Lines

Industry: Surfersvillage


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