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FCS launches campaign targeting counterfeit products

Julian Wilson © FCS


Industry Updates 

‘Look for the Logo’ is a call to action for anyone purchasing a new board with FCS 

Surfersvillage Global Surf News, 22 March, 2012 : - - FCS has launched a new campaign known simply as ‘Genuine FCS’. The campaign follows the global release of the new branded Genuine FCS X-2 and Fusion systems which feature the FCS logo on the top face of the plugs. One of the key factors driving the Genuine FCS campaign is the high number of counterfeit products in the market place, of which the buyer is often completely unaware. Whilst FCS is flattered by the scores of imitations, none of these systems stack up against a Genuine FCS system.

‘Look for the Logo’ is a call to action for anyone purchasing a new board with FCS. If the plugs installed in the board don’t have the FCS logo, there’s every chance the consumer is buying an inferior product. The Genuine FCS campaign not only highlights the new branded plugs, but also provides rare insights into the minds of the best surfers in the world as they share their experiences using the Genuine FCS system.

While the campaign will appear in print, extensive online video content and imagery can be viewed on the Genuine FCS website ( Content will be continually updated with the campaign expected to last over 12 months. During the lifecycle of the “Genuine” campaign FCS will also be running an online competition to give away 8 surfboards. These boards are identical to the ones ridden by some of the top tier FCS team surfers such as Julian Wilson and Kelly Slater.

FCS is currently the most widely used, and the most successful system in the world. 40 ASP World Titles have been won by surfers riding FCS since the inception of the dual plug system back in the early 90’s. No other system in the world can lay claim to a single ASP World Title.

When asked why he continued to use the FCS system Kelly Slater remarked, “FCS has done the most testing, has the best fins, and I trust the system completely... that’s why I use it.”


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Source: FCS Media

Author: Richie Lovett

Tags: FCS, Team, Manufacturers Cup, Emery Surfboards, Lennox Head

Team: Surfersvillage



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