Channel Islands, Hurley, Volcom stores to be incorporated into design
Surfersvillage Global Surf News, 10 November, 2015 - Huntington Surf & Sport's one-of-a-kind surf shop continues to redefine the specialty retail experience. HSS's downtown Pierside Pavilion location is building a bigger and better Huntington Surf & Sport; one that features Channel Islands, Hurley and Volcom flagship stores along with the largest inventory and selection of hardgoods in the entire surfing world.
The latest chapter in HSS's ongoing evolution comes amidst a name change for the iconic Pierside Pavilion, which sits across form the Pier on Main Street and Pacific Coast Highway in Huntington Beach. The newly rebranded Huntington Surf & Sport Building, renamed after its largest tenant, will undergo a $10,000,000 renovation. The building improvements are expected to stoke out the visitors and locals to Huntington Beach.
"We are pouring our Love for our Sport of Surfing into the foundation and the walls of the new renovation,” said HSS’s Aaron Pai. “We are building a Bigger and Better HSS! You will be stoked! Thanks to everyone for believing in us!"
The all-new flagship stores (within the store) for Volcom, Hurley and Channel Islands underscore the influence of Huntington Surf & Sport which is considered by many in the surf industry to be the epicenter of the surf biz world.
"We want to thank all the Surf Industry and all the Surf Brands, customers, friends and family for all your support! Brands like Hurley, Volcom, Vans, Channel Islands, Salty Crew, ROARK, RVCA, O'Neill, Reef, Billabong, Quiksilver to name a few," said Taylor Pai.
HSS’s senior owner, Aaron Pai, is a fully stoked local surfer who was born in Hawaii and learned to surf at Waikiki before moving to Huntington Beach and becoming a hard-core local pier rat. That was the roots and motivation for him to get into the surf shop business.