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Iconic art of John Van Hamersveld gets book

 

Surf Art Updates

Book '50 Years of Graphic Design by John Van Hamersveld' launches

Surfersvillage Global Surf News, 6 June, 2013 : - - John Van Hamersveld is an American graphic artist and illustrator. In the early 1960s, while attending Art Center College of Design by day, he began his professional career as art director at Surfer magazine. By the mid-1960s, Van Hamersveld's groundbreaking promotional poster for the cult surf film ,The Endless Summer, was making the rounds, and a name for its creator in the process.

Eventually his talents were directed towards concert posters promoting shows by the likes of Jimi Hendrix, Jefferson Airplane, The Who and more. By the late '60s, John was hired as an art director at Capitol Records where he went on to design 300 ablum covers such as The Beatles Magical Mystery Tour and the Rolling Stones Exile On Main St.

Van Hamerveld's iconic sensibilities were later put to good use as he created logos, typography and complete graphic identities for brands such as Gotcha, Fatburger, JIMMY'Z and Tower Records.  More recently the designer has seen his images realized on a massive scale, via 12 million LEDs, at the Fremont Street Experience in Las Vegas.

On Saturday, June 15, from 3-6pm, SHF will celebrate the release of John Van Hamersveld's new book, 50 Years of Graphic Design by John Van Hamersveld.  John will be giving a talk about his varied career and will follow that up with a Q&A session.

There's no cost to attend this event but we hope you'll buy a book or one of John's posters, a portion of the sales will go to support Surfing Heritage. As usual, we'll have Primo Beer and Longboard Vineyards wines available for purchase for those 21 and over.

Saturday • June 15 • 3-6pm
SHACC
(formerly Surfing Heritage Foundation)
110 Calle Iglesia • San Clemente • CA • 92672
949.388.0313

www.surfingheritage.org

Source SHF/SHCC

Author: Bolton Colburn

Tags: Surfing Heritage Foundation, Surfing Heritage & Culture Center, History

Industry: Surfersvillage

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