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Industry Blog: Board Retailers Assn files Surf Expo report

Surf Expo hula dancers



Industry Updates

Issues facing business owners addressed in panel

Surfersvillage Global Surf News, 27 January, 2015 - From the changing retail landscape to hiring, training and keeping employees, a whole lot of conversing went down at this January's Surf Expo. The Board Retailers Association (BRA) is a non-profit trade association representing almost 500 action sport retailers in the surf, skate, snow, wake, kite and wind industry...

2015 Surf Expo Recap

Surf Expo was once again a stellar few days of coastal and water-themed events, with a great mix of brands and products for buyers from specialty stores, resorts and cruise lines. Here’s a recap of our fav moments.

The Changing Retail Landscape: Day to Day Issues Facing Today’s Business Owners
Our very own Todd Canipe of Vertical Urge, Bruce Cromartie of BC Surf & Sport, and Todd Roberts of ZJ Boarding House came together to put on a dynamic panel that touched on the pressing issues affecting today’s action sports marketplace.

Hiring, Training and Motivating Employees
As business owners we understand how important employees are. And in specialty retail, an employee’s passion, product knowledge, dedication and commitment has a big affect on customers’ relationships. George Leichtweis of Modern Skate & Surf talked to a great crowd on different ways to identify, hire, nurture and retain the   kind of employee that helps your business prosper. 

Experience Retail: Designing Impactful Physical Stores in a Digital World
Awesome! Alison Embrey Medina, Executive Editor of design:retail magazine and international speaker on all things retail, defended the validity of the physical store in the digital world. She laid out what she thought about today’s consumer (calling them all out as divas) and let us know how she really felt about consumer purchase habits. She asked insightful questions that had all of us more pumped for the future of retail—we all feel better about designing bricks-and-mortar stores that catches everyone’s attention.

Shaper Off
Six iconic East Coast surfboard shapers competed in the 8th Annual Florida Shape Off at Surf Expo, in honor of 2010 East Coast Surfing Hall of Fame Inductee Bud Gardner. Florida shaper Mike Whisnant took home the grand prize and bragging rights.

Tom Carroll
Enough said.

The Editors

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