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Kelly Slater’s brand Outerknown launches today

John Moore & Kelly Slater of Outerknown

 

 

Industry Updates

Expensive and sophisticated best describes Slater's project

Surfersvillage Global Surf News, 15 July, 2015 - The much anticipated menswear line from Kelly Slater has finally launched. The online shop at Outerknown carries trunks, tees, sweaters and more. The overall look of the line is very sophisticated (for surf wear) and is based on Slater’s commitment to sustainability and accountability when making clothing.

For this reason the Outerknown gear is more pricey than traditionally sourced clothing. For example a pair of trunks in Econyl are priced at $125.

 

“I created Outerknown to smash the formula,” Slater said. “To lift the lid on the traditional supply chain and prove that you can actually produce great looking menswear in a sustainable way.”

Econyl stems from Italian based group Aquafil who offers an incentive for fishermen to turn in and properly dispose of their worn plastic fishing nets, keeping them out of the sea. Using a cutting edge regeneration process the nets are broken down, combined with other types of pre- and post-consumer waste and transformed into Econyl.


 

Aquafil describes their process as regeneration as opposed to recycling because it's a closed-loop system, there's an infinite number of times the nylon can be broken down and re-born into new yarn without any loss of quality.

“It’s clear now just how challenging it is for any brand to put sustainability at the forefront of their business and I’m proud that we’re one of the few taking the lead.” 

Author: 
The Editors
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