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...Lost launches 'Mischief' collection for 2015



Industry Updates

Line includes “wasted washed” novelty cotton weave fabrics

Surfersvillage Global Surf News, 7 January, 2015 - Irvine - ...Lost reignites the brand's philosophy of good times, surfing and skating with the launch their fall 2015 menswear collection, “Mischief.”

“The Mischief collection offers a close look and true depiction of what the …Lost brand has always represented,” said Dave Rosenberger, Executive Vice President of Sales and Marketing. “Being the most legitimate brand in the surf industry, with such a rich history of fun and irreverence, it only seemed right to create a collection that helps tell the …Lost story.

“Mischief” was a name conceived by one of our designers, and when we started telling people about the concept, the feedback was that “Mischief” was definitely one of the words that best describes …Lost.”

Focusing on a concentrated color palate to create a cohesive story throughout the collection, key colors include spice, denim blue, combat, dirt, bone and of course, black. New styles include mid-weight overshirt styles in outwear, including jacket styles for the holiday season. Elastic waist styles in both shorts and long bottoms will also be offered.

Key fabrications include a cotton-driven portion of the collection in most sportswear categories that are “wasted washed” on novelty cotton weave fabrics. …LOST’s fall 2015 collection will hit national retailers and better boutiques nationwide in July 2015 and will retail between $20 - $100.

The collection will make its debut at the following upcoming trade shows:
AGENDA – Long Beach – Jan 5-6
SURF EXPO – Orlando – Jan 8-10
PROJECT – Las Vegas – Feb 17-19 

Melody Althaus

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