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Mavericks and Save The Waves launch limited edition T


Industry News

Mavericks Deepens Partnership with Save The Waves to Produce Special Edition T-Shirt
Produced from Recycled Plastic, $5 from each shirt to benefit Save The Waves Coalition

Surfersvillage Global Surf News, 21 August, 2009 : - - Half Moon Bay -- Mavericks Surf Ventures, Inc. (Mavericks) and Save The Waves Coalition announced today that a special edition “Mavericks/Save The Waves Collaborative” t-shirt – made from recycled PET plastic bottles – is now available.  The shirt is the result of a multi-year partnership between the two organizations and is exclusively available at both and, with five dollars from the sale of each shirt going directly to Save The Waves. 

Founded in 2001, Save The Waves is a non-profit organization dedicated to the preservation and defense of the world’s surf spots and their surrounding environments. 

Along with the sales of the shirt benefitting the coastal environment, this shirt is also being designed with an eye towards maximizing environmental efficiency and creating a low-impact product.  Joao De Macedo, who serves as both Mavericks’ Environmental Manager and Save The Waves’ Program Manager -  and who is the surfer who is featured on the shirt - explained,

“To make the shirt, we worked with PLAYBACK, a clothing company that specializes in taking plastic bottles and cotton scraps that would normally end up in a landfill and breaking them down into fiber form so that they can be re-spun as yarn and knitted into t-shirts.  Therefore, through the production and sale of these shirts, we are working to protect the environment on multiple fronts.”

Save The Waves’ Executive Director Dean LaTourrette expressed his delight with both the shirt’s production and his organization’s ongoing partnership with Mavericks, saying, “We are very pleased to be working with an organization like Mavericks that shares our values and is passionate about protecting its backyard.  We know that there are people from all over who are similarly passionate about coastal preservation, and we feel like this is an excellent opportunity for these people to support our cause.” 

Mavericks CEO Keir J. Beadling echoed these sentiments, adding, “Save The Waves’ dedication to protecting our oceans and coastlines has always inspired us, and we are thrilled to continue to be able to work with them.  The production of this shirt is a way for us to do our part to further the aims of both organizations and marks the next step in what has been an invaluable partnership.” 

LaTourrette continued, “Mavericks and Save The Waves have a history that dates back several years.  From the Green Teams that were organized to minimize the environmental impact of the Mavericks Surf Contest®, to the Mavericks “Value of a Wave” study, to the Mavericks “Adopt a Beach” cleanup program, Mavericks has always stepped up to demonstrate its commitment to the preservation of our coastlines and oceans.”

About Mavericks™ Coined as "the wave beyond," the Mavericks™ brand inspires hardcore athletes to face the unpredictably raw power of Mother Nature, and stirs the souls of those who aspire to challenge their own limits. Mavericks remains true to its core: a cold, mysterious and foreboding place that demands respect from everyone who goes there and inspires them to attempt the extraordinary. For more information, including photos, surf conditions, a newly-launched Official Mavericks™ apparel line, and contest highlights, visit Mavericks online.

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