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Old sails become surfwear: Coffin on Cake signs on with Quba



Industry Updates

Quba Sails Appoint Coffin on Cake PR

Surfersvillage Global Surf News, 4 September, 2015 - London - Coffin on Cake PR have been appointed to handle all press and brand enquiries for Quba Sails with immediate effect.  Briefed with supporting and directing the brand in their global development, Coffin on Cake will take a lead role in brand strategy and consumer facing communication.

Founded in 1996 in Salcombe, Devon, Quba Sails are famed for their iconic jacket’s created from reclaimed canvas sailcloth favoured by visiting yachtsmen and sea-faring locals.  Now approaching their 20th Anniversary Quba are a fully-fledged authentic outfitter, producing a wide range of nautically inspired clothing and accessories for men and women, alongside their custom handmade-to-order jackets, holdalls and home furnishings produced from their sail loft located in South Devon.

The brand boasts 13 company owned stores located at key coastal retail destinations around the UK, including Padstow, Rock, Dartmouth, Portsmouth and Cowes, and 2 locations in France including La Rochelle, with plans to develop its presence further into the UK, France and throughout coastal lifestyle territories across the US.

Speaking on the appointment, Coffin on Cake Creative Director, Alex Craven said: “Quba Sails is a prestigious win for the agency's lifestyle and sports division, with it’s iconic X10 outerwear and rich British heritage rivalling the most renowned international contemporaries.  Our specialist areas of integrated digital and traditional strategy, alongside our network of leading influencers will come into play and allow us to leverage a British-led communications campaign that delivers global reach and vast growth for the brand.”

Coffin on Cake PR are now booking press appointments to view Quba’s AW15 collection at their showrooms located on Redchurch Street in Shoreditch, and will be presenting the brand’s SS16 collection at their seasonal Press Days, taking place on 20th and 21st October 2015. 

Dean Bennett

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