Brand says Mineral Glass distinguishes collection from others
Surfersvillage Global Surf News, 18 November, 2014 - Oceanside - A recent nomination for 2014 SIMA Break Out Brand Of The Year has certainly added the cherry on top of what has been an exciting launch for OTIS Eyewear into the US market.
The Australian-founded sunglass brand will be celebrating new beginnings this upcoming spring with the debut of the OTIS Woman’s Collection. Releasing January 2015, the three-piece women’s-specific collection will be complimented by two fresh men’s styles, all of which boast hand-made acetate frames, Vissottica stainless steel hinges and OTIS signature scratch-resistant mineral glass lenses.
New product lines have resulted in additional distribution channels for OTIS with shops like American Rag, LASC, Sunglass Warehouse, and Escape Outdoor, all embracing the OTIS mineral glass offering.
“We are in a fortunate position that we are a product driven brand with Mineral Glass as a key point of difference....we are focused on bringing a premium value proposition at a fair price to people who want the best materials and styling for their eyes, which in turn allows us to connect with a much broader audience”, says OTIS Eyewear VP of Sales Charlie Anderson.
Supporting the growth of the brand are some valuable additions to the current sales force taking the count to 13 solid reps on the road. New to the team members are: Mike Haney, Ted Irwin, Trey Womble, Adam Scott, James Williams, Mike Sakaba and Brent Locken.
Rounding its first year in the US market with a nod from SIMA, the upcoming women’s collection launch, plus fresh new men’s styles, OTIS has clearly solidified its positioning as a competitive eyewear brand on the rise. The spring 2015 collections will be available on January 1st, 2015 via otiseyewear.com and in-store in March 2015.