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Patagonia to bring Worn Wear campaign on the road

The Worn Wear Wagon © Patagonia



Industry Updates

Ventuara-based clothing brand to mend garments from mobile repair truck

Surfersvillage Global Surf News, 31 March, 2015 - Ventura, California - Most surfers are familiar with patagonia's reputation for backing up their products with their "Ironclad Guarantee." But the Ventura-based outiftter is stepping up their repairs program, with the addition of their Nationwide Worn Wear Tour, which kicks off in April. 

According to a press release Tuesday, Patagonia is "proud to launch a cross-country mission to change people’s relationship with stuff. The Worn Wear Mobile Tour, kicking off April 2 in Ventura, Calif., and ending May 12 in Boston, is our attempt to encourage customers to make their clothes last a lifetime.

As part of the tour, we’re bringing repair staff from Patagonia’s repair facility in Reno, Nev., on the road to offer free repairs on busted zippers, rips, tears, buttons, pulls and more – in addition to teaching people how to fix their own gear. Used Patagonia items will be for sale. The tour will be stopping at a myriad of locations such as retail locations, coffee shops, farmers markets and trailheads."

Patagonia will be touring the states in a custom truck built by San Francisco-based woodworker Jay Nelson. Nelson outfitted the '91 Dodge Cummins biodiesel with a solar-powered camper shell made from salvage redwood. 

People are encouraged to visit the truck as it pulls into their town, and can bring any garment, regardless of brand, for repair. 


Ashton Goggans

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