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Quiksilver issues statement, Aikaus hold press conference

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Big Wave Updates

Quiksilver says increased monetary offers declined by Aikau family

Surfersvillage Global Surf News, 31 October, 2016 - This weekend news was released that discussions between the Aikau family and Quiksilver had stopped and that the future of the Quiksilver In Memory Of Eddie Aikau Big Wave Invitational was uncertain.

In a statement Quiksilver said they support the spirit of the event and offered a solution to allow the contest to continue, but that the company’s "multiple offers of substantially increased monetary support for future events were declined by agents of the Aikau family over months of negotiations."

Quiksilver also stated they had offered to give the contest permit to the Aikau family for future events.

The Aikau family, holding a press conference today and flanked by pro surfers who support "the spirit of The Eddie", said they only learned of the gifted contest permit last night. However the local government says the permit is non-transferrable and the event can only "GO" if it's run by Quiksilver.

Quiksilver stated that their offers to increase monetary support for future events was rejected by the family.

As reported by KITY the Aikau family's lawyer Seth Reiss declined to discuss the monetary impasse between the two parties.

"I can't really discuss that because it's confidential," Reiss told KITY. "But I can say the the family's primary concern is that the event wouldn't lose the connection with Eddie Aikau, and what the event represented."

You can read the summary statement below from Quiksilver...

Press Release: As reported by the Aikau family, the Quiksilver In Memory of Eddie Aikau Big Wave Invitational, a World Surf League (WSL) Specialty-sanctioned big wave event at Waimea Bay, will no longer exist in its traditional capacity.

Quiksilver had every intent of continuing to run the event it created 31 years ago in partnership with the Aikau family, but Quiksilver’s multiple offers of substantially increased monetary support for future events were declined by agents of the Aikau family over months of negotiations. 

“Quiksilver and the Aikau family have partnered on this special event since its inception in 1985,” said Garry Wall, Quiksilver Global Brand Leader. “It was Quiksilver’s sincere hope to continue growing its investment in The Eddie and in the community, and Quiksilver was prepared to commit to a long-term sponsorship of the event. But ultimately, an agreement could not be reached with the new representatives managing the event for the Aikaus.”

As a WSL Speciality-sanctioned big wave event, The Eddie drew a prestigious cross-section of the world’s finest watermen, including competitors from the elite WSL Championship Tour (CT).

“The WSL has tremendous respect for the Aikau family, the legacy of Eddie himself, and the importance of the event in surf and Hawaiian culture,” said Paul Speaker, WSL CEO. “Quiksilver has been a phenomenal supporter of the event, the Aikau family, and Eddie’s legacy and it is disappointing that this partnership may be coming to an end. That said, the WSL wishes the Aikau family nothing but future success and our support as it potentially begins the next chapter on this event.”

Out of its deep respect for Hawaiian heritage and the memory of Eddie, Quiksilver is offering to give the Aikau family its permit to run the event for the 2016-2017 season.

“As a company, we have always supported the spirit and culture of the Hawaiian people, of The Eddie, and of the Aikau family”, said Pierre Agnes, Chief Executive Officer of Quiksilver. “As a gesture of our respect and support we are happy to give our permit to run the event in 2016-2017 to the Aikau family, should the City of Honolulu allow it, and stand by to run the event with the family if they so choose. It is our most heartfelt wish to see the tradition of The Eddie carried on without interruption.” 

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