Quiksilver takes advantage of the action sports trend in Indo
Surfersvillage Global Surf News, 16 September, 2014 - Quiksilver Indonesia in partnership with PT. Point Break Indonesia announces the opening of their new Quiksilver Concept Store at Mall Palembang Icon in South Sumatra on the 6h September 2014. This new 100m2 store offers a complete range of Quiksilver, Roxy and DC shoes, apparel and accessories for men, women and youth.
Quiksilver is the original action sports lifestyle brand specializing in Surf, Skate and Street wear and as such we felt they would be the right partner to expand our retail into the developing cities of Indonesia. The new Palembang Icon store follows Quiksilver’s new global retail direction and we look forward to partnering with them in further emerging cities across Indonesia,” said Catur Prastyo, General Manager of PT. Point Break Indonesia.
With interest in action sports continuing its upward trend in Indonesia, Quiksilver is keen to make our products accessible to our traditional markets as well as upcountry emerging cities. We have worked with PT. Point Break for many years throughout their multibrand chain and regard them as experts in the youth retail market of Indonesia. We look forward to not only retailing our brands with them but also growing interest in actions sports amongst Indonesia’s youth through partnered brand activations, replied Sammy Gosling, Marketing Executive Quiksilver South East Asia.