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Reef re-ups on Luke Davis with three year contract

Luke Davis The Grey © Reef





Team News

Luke Davis signs on for three more years of "toe-to-head" contract with Reef

Surfersvillage Global Surf News, 15 April, 2015 - Carlsbad, California - Reef announced today its continued support for global toe-to-head ambassador, Luke Davis for another three years.

The 22-year-old regular-foot from San Clemente represents America’s new generation of talent. His stylish surfing and the colorful blend he brings to youth culture embody Reef’s “Just Passing Through” travel ethos. The young surfer has been with Reef since 2010.

"I'm thrilled to continue being a part of the Reef brand. More than anything, Reef feels like a massive extended family to me, and I'm really excited for what the future has to offer!" says Davis.

In August of 2014, Davis won the WQS Surf Acapulco Open in Mexico and then made the finals of the Vans Pro at the East Coast Surfing Championships in Virginia Beach. He is currently chasing waves around the world and making a run at the World Surf League’s World Qualifying Series.

Davis is also filming for Reef’s new “Just Passing Through” film, scheduled for a June release.

"As seen with his colorful hair tone, Luke has the ability to capture an audience with style and surprise in and out of the water. We’re stoked to have him continue his journey with Reef,” says Reef Ambassador Manager, Shea Perkins.

Luke Davis, Luke Davis The Grey, Reef, California, Carlsbad
Chelsea Rauhut

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