Boardshorts, wetsuits and women's wear bring in awards
Surfersvillage Global Surf News, 14 February, 2016 - Costa Mesa - Rip Curl claimed victory in 5 of 6 nominated categories at the 13th Annual SIMA Image Awards, held February 11 at The Grove in Anaheim. This was the most SIMA Image awards claimed in one year in Rip Curl’s history.
SIMA Image Awards Received:
• Women’s Marketing Campaign of the Year - My Bikini
• Wetsuit Brand of the Year – Flash Bomb Zip Free
• Accessory Product of the Year – SearchGPS Watch
• Women’s Swim Brand of the Year
• Men’s Boardshort of the Year – Mirage MF Driven
“We’re extremely stoked and honored with this recognition,” stated Rip Curl CEO Kelly Gibson. “I’d like to thank all of our retail partners, which none of this would be possible without their support. I’d also like to thank and recognize the entire Rip Curl Crew, in North America and globally, for their tireless efforts and contributions to the brand.”
The SIMA Image Awards strives to identify the Surf Industry’s most influential and innovative companies and recognize them for their efforts to advance and grow the industry over the past year. In its thirteenth year, the SIMA Image Awards is the only awards program that gives the surf industry the opportunity to recognize their peers for their outstanding contributions to the industry.
What started in 1969 as a vision or ‘Search’ of two friends has grown into a philosophy and way of life for surfers and boardsport enthusiasts worldwide. Rip Curl remains a privately owned company committed to the mission of being regarded as the Ultimate Surfing Company in all that we do. Now designing, producing, and distributing a variety of innovative products in more than 60 countries worldwide, Rip Curl takes pride in our world-class roster of surfers and the simple objective to live The Search.