Quiksilver's women's surf brand, Roxy, turns 25
Surfersvillage Global Surf News, 27 February, 2015 - Huntington Beach, California - In 1990 Quiksilver launched Roxy, introducing a swimwear line with the ambition to be the most inspiring women’s fashion and performance brand on and off the board. Naturally beautiful, fun, alive, daring and confident; that was the essence of the brand.
25 years later that spirit hasn’t changed. Roxy continues to make waves and move mountains, innovate and elevate, and encourage women to join the ride.
Strong in its values for 25 years Roxy was the first female brand dedicated to boardsports. Whether for surfing, snowboarding, the beach, the city, or the mountains, ROXY products are synonymous with style, quality, innovation and comfort. Today Roxy is the pioneer, unprecedented leader and the only exclusively female action sports brand in the world.
Roxy’s athletes are the brand’s icons and ambassadors. Not only do they embody the spirit and values of the brand, but they also make up an integral part of its history, success and development.
To commemorate their 25 year anniversary, Roxy is celebrating three core pillars of Roxy through our most iconic athletes, Lisa Andersen, Kelia Moniz and Stephanie Gilmore – all inspirational, stylish and strong women.