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SIMA recruits Metallica for surf industry talks

Kirk Hammett & Robert Trujillo



Industry Updates

Kirk Hammett & Robert Trujillo Will Be Keynote Speakers at Surf Summit

Surfersvillage Global Surf News, 25 March, 2014 - You've been toiling at your craft for years, growing from a rank amateur into a seasoned professional, when the call finally comes. It's the big time. And then reality hits. Can you step up to the next level without selling out? Will taking the money and all the additional visibility change what you have created? Do you risk all the authenticity and credibility you have worked so hard to gain? Do the potential rewards merit the risk?

Many of us have faced this business reality in the surf industry, and faced the opportunity and challenge in myriad ways yielding varying degrees of success. But so have many other creative forces, across fashion, art and music, and what can we learn from their experiences? SIMA is honored to present our Surf Summit 17 Keynote Speakers - Kirk Hammett and Robert Trujillo of the global rock icon Metallica. 

Ranked 11th on Rolling Stone’s list of the Top 100 Greatest Guitarists of All Time, Kirk is a die-hard surfer who grew up in California. He was one of the founding members of the band Exodus before joining Metallica in 1983 as lead guitarist and a songwriter, and is responsible for creating some of the best known guitar riffs in rock history. Widely regarded as one of the planet's top bassists and an avid surfer and skater, Robert had grown from his Venice Dogtown roots in Suicidal Tendencies and Infectious Grooves to his current role as a member of a commercial juggernaut with some of the music industry's top ticket and merch sales. 

From driving in a van, playing dirty clubs, to private jets and stadium shows, Kirk and Robert have successfully balanced professional growth with personal goals, adeptly walking the tightrope between family and fame, modesty and money, as Rock 'n' Roll Hall of Fame inductees. Join us as we chat with Kirk and Robert about how they manages success, their passion for surfing, and what it's like to perform with one of rock's most legendary bands in front of millions of fans every year. 

Speakers & Seminars:

Daymond John Founder and CEO of FUBU and TV Personality on ABC’s Shark Tank
Presentation: "All the World's a Stage: You Are a Brand"
In this informative keynote, marketing mastermind Daymond John not only explains how to market and brand a product, but more importantly, explains how to brand yourself and transfer that power to your job, company or product. Not only will attendees learn the importance of branding, but John will reveal some of the tricks that helped him expand his brand into dozens of countries around the globe.

Fernando Aguerre
President of the International Surfing Association (ISA)
Presentation: "Surfing's Olympic Future:" A Conversation with Fernando Aguerre, President of International Surfing Association | Moderator: Steven Astephen, President, Action Sports and Olympics / Wasserman Media
This session will outline the tireless efforts of Fernando and the ISA to get surfing into the Olympics. The talk will cover key information on topics such as what it will take to get surfing into the games, what the target timeline is, what the Olympics will mean for the sport and industry, and how the industry can support the ongoing efforts.

Panel Discussion on Progressive Surf Retailing
The retail world thrives on bringing consumers unique and compelling experiences. This is no truer than in the realm of specialty retail where progressive surf retailers are honing in on selling a lifestyle versus a product. How is multi-dimensional retail elevating business and challenging the status quo? What are some of the unprecedented challenges of this concept? Join this engaging panel of retailers as they explore how incorporating experiential marketing into a brick and mortar storefront is bringing a new dimension – both exciting and challenging – to surf retail. 

Industry Roundtable Discussions
Attendees will be divided into multiple groups to discuss different industry hot topics, such as emerging brands, brand and retail consolidation, production innovation and social media. Each roundtable discussion will be moderated by top industry pros and executives. 

Closing Ceremonies
This conference will conclude the final night with dinner and the Closing Ceremonies on the beach. This night is truly one not to miss, as athletes including surf legends Tom Carroll and Matt Archbold will sit and talk story offering an intimate look into what makes these amazing athletes tick. 

Kelly Keenan

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