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Skullcandy name new UK distribution channel



Industry Updates

Dynamic Distribution takes over core channel sales & distribution

Surfersvillage Global Surf News, 24 January, 2014 - Skullcandy, Inc., have assigned Massive Records Company Ltd, T/A Dynamic Distribution to take over distribution of Skullcandy to the UK action sports market, effective immediately.

Working with Skullcandy since 2006, predominantly in music & DJ channels, Dynamic Distribution has a proven track record with the brand. Dynamic now increase their remit to include all sales, marketing and distribution activities for Skullcandy headphones within the core action sports channels.

In light of the appointment, Dynamic have tasked three new speciality agents to manage sales within the channel: Adam Zervas Agency for South West UK, currently working with Reef & 88 Sunglasses; E A LEECH for the Midlands and the North of England, currently handling the brands New Era and Westbeach; and This Life Agency for South East UK who also handle Reef, in addition to O’Neill Kids.

Dynamic Distribution’s Company Director, Joanna Osborne, commented: “We are really excited by the opportunity of extending our distribution within the UK to the Core channel. We have extensive history and a proven track record with the Skullcandy brand over the last 7 years. By adding a new dedicated core sales force and matching it with substantial marketing investment to drive our key initiatives for 2014, we are looking forward to strongly defending our position as the #1 lifestyle headphone brand.”

Sales Director EMEA at Skullcandy International GmbH, Olivier Lemoine noted: "Skullcandy has had very strong growth in the core sector in recent years and we have full confidence that Dynamic will take us to the next level. It's an exciting time for Skullcandy as we move into previously unexplored areas and we have some fantastic core specific products coming up in 2014, that we can't wait to unveil to the public."

Skullcandy, UK, Distribution, Massive Records Company Ltd
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