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SUPERbrand joins XTreme Enterprise for European operations



Industry Updates

SUPERbrand embarks on expanding European operations | francaise

Surfersvillage Global Surf News, 8 October, 2015 - Biarritz, France - SUPERbrand Surfboards and Apparel announces a Joint Venture with Xtrementerprise to establish SUPERbrand Europe and better position the company to adequately service the growing European market. 

Based out of Biarritz, the recently formed entity will focus its efforts by directly servicing France, Spain and Portugal while managing other existing SUPERbrand distributors in UK, Germany, Austria, Denmark, Greece and Russia. SUPERbrand Europe will tap into the Xtrementerprise commercial footprint with over 3,800 retailers across France, Spain and Portugal assuring an accelerated market penetration.

SUPERbrand CEO Marcelo Bengoechea is excited about the future. “Right after meeting Franck Bywalski and Xtreme Enterprise, I knew that working together was the way to go in Europe. His passion, knowledge and strength in the market are what we need to take SUPERbrand to the next level”

Franck Bywalski adds "The DNA and history of our group is in surfing and helping creators, whether it be with the distribution of films, cameras, accessories, and equipment. SUPERbrand embodies the combination of these two elements; it is the favorite brand of a new generation of surfers and results from a collective work of artists, surfers and shapers. It could not fit better in our group. We are very excited to support SUPERbrand to develop and establish on the European Market."

Aiming at a strong 2016, SUPERbrand Europe will look at bringing in a solid team to manage the venture. Dorig Bocquet, SUPERbrand International Director says “For the past two years we have worked very hard expanding our global reach and distribution network. Having Franck and his Xtreme team on board will give us the muscle needed to establish SUPERbrand as the next big player in the surf market.”

SuperBrand, XTreme Enterprise, Europe, Biarritz, Industry, Business Updates, Franck Bywalski
Dorig Bocquet

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