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Surf Expo delivers strong performance for its clientele


Industry News

Surf Expo Delivers Strong Performance for Its Vibrant Industries
Dates for September 2010 Announced

Surfersvillage Global Surf News, 10 September, 2009 : - - Atlanta, GA, - Despite a tough retail climate, the August 2009 Surf Expo show offered a focused, concise buying environment that satisfied exhibitors and attendees alike.

“There’s no question this show provided value for the La Jolla Group,” says CEO Toby Bost. “We were flat out busy attending to retailers in need of our support. Our entire team of executives spent valuable face to face time with a number of core and major East Coast accounts. It was good to see retailers out in numbers with high spirits and expectations for surf apparel leading into Spring 2010. Bottom-line, the expenditures were manageable, we focused on product line showings, and wasted no time building our business.”

“We have been exhibiting at the Surf Expo twice a year for 14 years and this was by far the best show we have ever had,” says Trent Wentz of Witz Sport Cases. “The retailers that were there were ready to work. We doubled our orders from last year—which was a pretty good show as well.”
Surf Expo’s goal is to offer an exciting, business-friendly venue that attracts the majority of industry's buying power on the national level. “We are confident we met that goal during last month’s show,” says Show Director Roy Turner.

The August show reflected the excitement of the market with several add-ons to the show, including a very well-received indoor wake rail jam, the 6th Annual Wake Awards, and a demo featuring top pro skaters. The BRA Retailer Survivor Series attracted 80 retailers for a full day of in-depth education and information sharing. The on-floor seminars during the show were received with packed audiences.

Total attendance numbers for August were nearly 15% off from September 08, but overall store count remained on par—which continues the trend seen in January 2009 when stores brought less staff to the show.

"Our full-time buyer relations team worked hard to bring retailers from all areas of the country to the show,” says Turner. “For some retailers the pre-Labor Day dates proved difficult. Despite that reality, 5,200 qualified buyers (actual buyers, not media or guests) attended Surf Expo August 2009.These buyers represented 2,294 stores from 40 states and 55 countries.”

“Post-show surveys from our retailers who attended—as well that those who were not able to attend—overwhelmingly indicate a preference for dates immediately following Labor Day,” says Turner.

As a result of this buyer input, Surf Expo will move its show dates to September 10-12, 2010.

The next Surf Expo will be January 14-16, 2010 in Orlando’s Orange County Convention Center. For complete show information, go to

About Surf Expo/dmg world media
With headquarters in Atlanta, Georgia, Surf Expo, a division of dmg world media, is the largest and longest-running trade show for the board/beach/fashion industry (34 years). dmg world media is an international trade show producer with principal operations across North America, Europe and Asia. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT). Additional information on dmg world media can be found at

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