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Surf Hardware launches fin range under Gorilla brand



Industry Updates

New Gorilla fins fit FCS ll systems

Surfersvillage Global Surf News, 3 November, 2014 - Surf Hardware International has launched its latest fin range under the Gorilla brand. This follows SHI’s ongoing strategy to separate its two premium hardware brands FCS and Gorilla, targeting two different segments of the market.  
The new Gorilla fins fit the new FCS II system, are constructed in premium Performance Core (PC) construction, and feature a variety of colourful and unique graphics. Graphic updates will appear seasonally across the new fin range, and will tie back to the already established Gorilla pad and leash hardware categories.
Gorilla, formally Gorilla Grip, recently adopted the new brand tagline ‘Color Outside the Lines’, representing its position in the surf market as a youth lifestyle brand embodying fun, boldness and the unconventional. Beyond a positioning statement, the new tagline also personifies the mentality and personality of the team riders, designers, artists and collaborators connected to Gorilla.
The first in a series of Gorilla edits featuring the team riders has just dropped online. Otis Carey is the opening act and can been seen ‘Coloring Outside the Lines’  .A new Gorilla website was also launched recently which features the latest products and the Gorilla troops; Ozzie Wright, Kai Otton, Otis Carey, Matty Wilko, Nick Rosza and Kyuss King.

Richie Lovett

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