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SIMA and BRA prepare for Surf Summit in Los Cabos

Surf Summit Barceló Grand Faro Los Cabos, SIMA, BRA
Coco & Izzy Tihanyi at Surf Summit © SIMA


Industry Updates

Event will gather more than 250 surf industry leaders

Surfersvillage Global Surf News, 22 February, 2015 - Each year, questions and other important issues facing the surf industry are addressed at the surf industry’s annual leadership conference: Surf Summit. The goal of the four-day, three-night Surf Summit is to learn, share ideas, network and help shape the future of the surf industry.

SIMA and BRA are again joining forces for Surf Summit for an event that will truly encompass the entire surf industry. With a large manufacturer and retailer presence and a strong representation of the industry’s top leaders, Surf Summit 18 is aimed at further strengthening the unity, future and leadership of our industry.

Surf Summit 18, from May 13-16, 2015, will deliver an unforgettable lineup of expert speakers that will redefine the way you think about business, as well as provide insight and motivation for a successful launch into the days ahead. You won’t want to miss the opportunity to gather with more than 250 leaders from top surf brands and retail shops for valuable educational seminars, evening events and plenty of social surfing and networking time!

We are excited to be returning to the Barceló Grand Faro Los Cabos this year! Attendees can again look forward to indulging themselves at the beachfront, all-inclusive resort with all of the rooms featuring breathtaking views of the resort’s desert gardens and expansive coastline. Guests will also enjoy all you can eat food, a beautiful resort pool, and an overall unforgettable conference experience! Check it out at


* Surf Summit is an invitation only event with invitations extended to current SIMA Regular, Board Builder and Associate members as well as BRA Regular members. Space is limited and on a first-come, first-served basis, with priority given to SIMA and BRA members. 

Who Should Attend?
Surf Summit attracts more than 250 attendees consisting of the key players from a wide variety of top surf brands and specialty retailers each year.  Who should attend? SIMA & BRA member companies including: CEOs & Presidents - General Managers - Sales & Marketing Professionals - Specialty Retail Owners & Buyers

Previous Speakers. As Surf Summit is the surf industry’s premiere – and only – surf-exclusive seminar series, guests primarily attend Surf Summit to learn from and be inspired by speakers who are business leaders and experts in their fields.

Past Surf Summit speakers have included notable names such as: Robert F. Kennedy, Jr. - Guy Kawasaki, former Apple Computers brand evangelist - Ken Schmidt, former director of communications for Harley-Davidson - Yvon Chouinard, environmentalist and founder of Patagonia, Inc. - Tony Hawk, skate legend and entrepreneur - Eddie Brown, Nike sports marketing - John Moore, former Starbucks marketing guru - Gonzalo Perez, MTV Networks youth market researcher - Tony Hsieh, CEO of - Blake Mycoskie, Founder and Chief Shoe Giver, TOMS Shoes - Bill Walton, Executive Chairman, SDSI - Baratunde Thurston, Director of Digital, The Onion - Jean-Michel Cousteau, World Renowned Ocean Explorer - Merrill Hoge, Former NFL Star, ESPN Analyst, and Cancer Survivor




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