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Swedish brand Happy Plugs appoint Coffin on Cake PR

Happy Plugs © Coffin on Cake



Industry Updates

Swedish accessory brand appoints Coffin on Cake PR

Surfersvillage Global Surf News, 19 February, 2014 - London, UK - Coffin on Cake PR are proud to announce they have been appointed by Happy Plugs to handle their UK communications strategy and all UK press and brand enquiries with immediate effect.

The Swedish fashion accessory brand was born in 2011 with the ambition of transforming essential tech accessories into fashion must-haves. Happy Plugs’ range of mobile accessories is carefully designed to follow global fashion trends with the introduction of new colours and products each season.

Speaking about the appointment of Coffin on Cake, Happy Plugs President and Founder Andreas Vural said, “We’re very excited to be working with a PR partner who understands our brand ethos and can support our development in the UK market.

"We’re looking forward to building a strong relationship with the agency and seeing some big results for Happy Plugs.” Coffin on Cake Director Dean Bennett said, “The potential for the Happy Plugs brand in the UK is huge, their products are clean yet bold and the brand ethos is beautiful, understandably we’re very pleased to have been chosen as part of the brand’s strategic launch into the UK market.”

With the brand tagline “What Colour Are You Today?®” and undeniably Swedish in their core aesthetic, Happy Plugs’ minimalist, clean designs are carried throughout the range, from the styling of each product to their merchandising solutions.

Incorporating bright rainbow shades, simple monochrome and metallics, and brought together with cleverly presented minimalist packaging which echo the brands roots, Happy Plugs are set to build on their current global success.

Already available in 56 countries and more than 5000 stores worldwide, Happy Plugs will launch into the UK market at London Fashion Week as part of Re Present, an exhibition designed to profile both established and new to market Scandinavian fashion labels, from 15th – 18th February 2014.

Coffin on Cake is now booking press appointments to view the Happy Plugs range of accessories at their showrooms located on Redchurch Street in Shoreditch, London, and will be showcasing the latest Happy Plugs collection at their upcoming AW14 Press Days in May 2014.


Dean Bennett

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