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UK's Coffin on Cake to rep Portland-based brand



Industry Updates

US Based Wildfang Appoint Coffin on Cake PR

Surfersvillage Global Surf News, 31 March, 2014 - Coffin on Cake PR are proud to announce they have been appointed by Portland (US) based fashion label Wildfang to handle their global communications strategy and all press and brand enquiries with immediate effect.
The appointment will see Coffin on Cake support the global development of, the brand and retail phenomenon founded by Nike breakaways Emma McIlroy and Julia Parsley.  Having tapped into the unmet female consumer demand for menswear-inspired fashion, the agency has been briefed to drive the Wildfang global momentum through upcoming digital brand activations, launching their key 'white label' collections and developing Wildfang's already impressive history of influencer seeding.
Speaking about the appointment, Emma McIlroy, CEO of Wildfang said, “We've had a huge first year, from proudly launching two private label collections, to working with some of our icons, and opening our flagship store in Portland.  It was essential for us to find a communications partner that understood our brand ethos and style, and could respond rapidly to our needs.  Coffin on Cake came highly recommended, from their results on influential positioning and breadth of knowledge and influence on the digital PR landscape, and they will be an integral part of the Wildfang team." launched in March 2013 aiming to “liberate menswear, one bowtie at a time” and saw over 22,000 women sign-up in just 30 days, attracting high-profile fans including Casey Legler, Banks and Kristen Stewart.  From wingtips and blazers to exclusive content and inspiration, Wildfang aims to bring out the best in its fans by serving both their tomboy fashion sense and tomboy spirit.  Coffin on Cake Co-Founder and Creative Director Alex Craven said,

“Wildfang aren't just a brand, they're a movement, and one that has the potential to speak to millions of women.  We're very proud not only to have been sought out by a business founded by people with so much vision and key experience, but also to be on the cusp of working towards a global shift in retail."
Coffin on Cake is now booking press appointments to view the Wildfang capsule collection and white label at their showrooms located on Redchurch Street in Shoreditch, London, and will be showcasing the latest Wildfang collection at their upcoming AW14 Press Days on 14th and 15th of May 2014.

Dean Bennett

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