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Vans & Reef parent company names president & COO



Industry Updates

VF Corp appoints Steve Rendle President & COO

Surfersvillage Global Surf News, 25 June, 2015 - VF Corporation announced that Steve Rendle has been appointed president and COO at the company and has been elected to VF’s board of directors. He will report to Eric Wiseman, VF’s chairman and chief executive officer. 

Rendle had been SVP Americas, VF Corp, since April 2014. He was responsible for Outdoor & Action Sports, Jeanswear, Imagewear, Sportswear and Contemporary Brands coalitions in the region. Prior to that position, Rendle had been vice president and group president – Outdoor & Action Sports Americas since 2011.

“We’re pleased to promote Steve to this important new role,” Wiseman, 55, said. “His accomplishments during his nearly 16 years with the company are many, including accelerating VF’s brand growth in the Americas, leading our Outdoor & Actions Sports coalition and serving as President at The North Face® brand. Steve is a key member of our Operating Committee, which oversees our business around the world, and he has helped define and execute VF’s strategic plans. His passion for connecting with consumers and customers helps drive our Powerful Brands, Powerful Platforms, One VF approach.”

In his role as President & Chief Operating Officer, Rendle will oversee all of VF’s business coalitions worldwide: Outdoor & Action Sports, Jeanswear, Imagewear, Sportswear and Contemporary Brands. He will also be responsible for VF’s global Supply Chain and Direct-to-Consumer platforms.

Wiseman continued, “VF is a growing global company and Steve is an outstanding leader with a proven track record of building brands and businesses. He is sharply focused on VF’s four essential growth drivers: leading in innovation, connecting with consumers, serving consumers directly and expanding geographically. As our President & COO, Steve will have responsibility across the business as we continue to build our powerful brand and distribution platforms that deliver consistent growth and return to shareholders.”

The company’s largest brands are The North Face, Vans, Timberland, Wrangler, Lee and Nautica.


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